1.1 Founded by research scientists in 2007, Arbor Assays, Inc. (ARBOR ASSAYS) is a private, employee-owned company headquartered in Ann Arbor, Michigan.

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information, except to provide products or services you’ve requested. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

1.2 This privacy policy describes how ARBOR ASSAYS collects, stores, processes, transfers, shares and uses data that identifies or is associated with you (hereinafter “Personal Information”) whether this information is collected directly from you during a direct interaction with us, such as at a conference or by telephone, and, any indirect collection of information, such as your interactions with this website (“Site”) or any applications we may offer (“Apps”) (collectively, “Internet Services”). This privacy policy applies to all ARBOR ASSAYS Internet Services, including:

1.3 ARBOR ASSAYS operates these Internet Services utilizing certain third-party cloud-based applications for storage and processing of Personal Information. ARBOR ASSAYS technical support, educational, and marketing functions occur globally.

1.4 International Transfers of your Personal Information: the Personal Information ARBOR ASSAYS collects may be transferred to and stored in countries (including the US) outside of the jurisdiction you are in. Some of these jurisdictions offer differing levels of protection in respect of Personal Information and may, in certain instances, be less protective than the jurisdiction you are typically resident in. We take reasonable steps to ensure that your Personal Information is treated securely and in accordance with applicable law and this privacy policy.

1.5 ARBOR ASSAYS Internet Services use cookies to store and access information when you access our Internet Services. You can find out more about our use of cookies in our cookie policy.

1.6 Your continued use of the Internet Services or direct submission of Personal Information to ARBOR ASSAYS (or to one of its distributors) constitutes your acceptance of ARBOR ASSAYS’ collection and processing of your Personal Information in accordance with this policy.


2.1 We collect Personal Information about you when you voluntarily submit information directly to us. This can include information you provide to us when you complete a form, purchase products, correspond with us, subscribe to our mailing lists, newsletters or other forms of marketing communications, respond to a survey, enter a promotion or use some other feature of our Internet Service or when contacting us by telephone, interacting with us at a conference or a vendor show. 

2.2 We also collect Personal Information from you indirectly such as information about the pages you look at (via providers like Google analytics) or the device you use to access the Internet Services.

2.3 We also combine the Personal Information you give us with information we obtain from third parties, such as Google analytics, distributors, conference organizers, or webinar partners, as examples.

The list below sets out the categories of Personal Information we collect about you and how we use that information.

Contact details: We collect contact information such as your name, your email address, your organization, your telephone number and addresses associated with your account or order. We will use your contact details so that we can communicate with you directly about your order, the products we sell, the services we provide, to deliver products to you and about queries, issues or concerns you or other users have.

Your role: We collect information about the organization you work for and your role within it.  We also collect information about your technical support needs, and projects or experiments you are working on that you have shared.  We use this so we can better understand your needs and better respond to your requests for information, products or services or technical support.  We will also use this information to determine products and services that may be of interest to you and to send you marketing communications in accordance with your marketing preferences.

Comments and opinions: When you contact us directly, e.g. by email, phone, mail or by completing an online form we will record your comments and opinions.  We will also record comments and opinions you express when responding to surveys, entering competitions or taking part in promotions we run. We will use your comments and opinions to address your queries, issues and concerns, to offer technical support and improve our products and services.  We will also use comments and opinions you express to determine products and services that may be of interest to you and send you marketing communications in accordance with your marketing preferences.

Payment and transaction information: We keep records of the products and services you purchase from us. We will use transaction information to process payment for any product or service you purchase from us. We will also use your transaction information and history to determine products and services that may be of interest to you and send you marketing communications in accordance with your marketing preferences.  ARBOR ASSAYS is transitioning to a third-party payment provider who will be solely responsible for your payment transaction information. In the meantime, ARBOR ASSAYS maintains payment information for one day, payment information is erased nightly. Website login details: Where you create an account with us we will hold your user name and password details so that we can keep your account secure.

Your preferences: We hold information about the preferences you set for notifications, marketing communications and how our site is displayed or what content is displayed to you. We will use your preference settings for the purpose of providing notifications, sending marketing communications and displaying our site in accordance with your choices.

Information about how you use and connect to our site: We collect information about how you use our Internet Service such as the pages you view, the time of your access, and how long you use the Internet Services, navigational information such as which websites you visited before and after visiting ours, and any selections and choices you make during your visit.

We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to our Internet Service. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to our site through the device, your Internet service provider or mobile network, your IP address and your device’s telephone number (if it has one).

Typically, the information we collect about how you use or connect to our site is associated with your device and not you as a named individual. However, if you are logged into a registered account you have with us, this information may also be associated with you directly.

We use Personal Information gathered in these ways to determine products, services, and educational opportunities that may be of interest to you and to call these to your attention from time to time.

Information about your location: Other than information you choose to provide to us, we do not collect information about your precise location. Your device’s IP address may help us determine an approximate location. We may use an approximate location to ensure content on our site is relevant to the area, city, state or country you are using your device in.

Information provided by other users: Sometimes, other people, such as your work colleagues or distributors, provide information associated with you. We will use Personal Information about you that is contained in private messages sent to us by other users to fulfill and deliver orders and to respond to any query, issue or concern they raise.  Where users of our site want to invite you to use our site, or to share information with you about our products and services we will use Personal Information that they provide about you to assist them in doing this; we will only do this though where they indicate that you have provided your consent for them to communicate with you in this way.

Information about fraudulent or criminal activity relating to your account: We will use information about fraudulent or criminal activity relating to your use of our Internet Service for the purposes of detecting and preventing fraud or crime.

All Personal Information: We will use all the Personal Information we collect to monitor and improve our site, our procedures and processes. We also use the Personal Information we collect to help us develop new products and services.

2.4 At various places on our site you may be requested to enter certain Personal Information. Personal Information that must be provided in order to use the requested services will be indicated at the time of collection. Other Personal Information that you are not required to provide in order to receive our services may be voluntarily given and you are free to decide not to give such Personal Information.

2.5 We may anonymize and aggregate any of the information we collect (so that it does not directly identify you). We may use anonymized information for purposes that include testing our IT systems, research, data analysis, improving our site and developing new products and features.


3.1 We may share your Personal Information with the following parties:

  1. Companies in the same group of companies as us: our subsidiaries (i.e. any organization we own or control) or our holding company or ultimate holding company (i.e. any organization that owns or controls us) and any subsidiaries they own. These companies will only use your Personal Information in the same way as we can under this privacy policy.
  2. Service providers and advisors: third parties who provide a service to us. For example, third-party service providers provide us with IT infrastructure, distributors, conference organizers, vendors who help us with our marketing processes, and those who assist us with technical support and provide professional services such as legal and accountancy services. These third parties will only be allowed to use your Personal Information in accordance with our instructions and will be required to keep your information secure.
  3. Purchasers of our business: Personal Information may be disclosed or transferred to buyers or perspective buyers of our business or any of our assets as part of any such sale.
  4. Law enforcement, regulators and other parties for legal reasons: third parties who we are under a legal obligation to disclose your Personal Information to or to whom we need to disclose your Personal Information to protect our rights, property or safety or to protect the rights, property or safety of others. We may also disclose Personal Information to third parties to help detect and investigate illegal activities and breaches of any agreement we have with you.

3.2 We do not sell, trade or rent for your Personal Information for commercial purposes without your consent. We do not disclose information about identifiable individuals to anyone else except as set out above. We may provide third parties with aggregate statistical information and analytics about users of our site but we will make sure no one can be identified from this information before we disclose it.


4.1 From time to time we may contact you with information about our products and services. Most marketing messages we send will be by email but occasionally we may also contact you by mail or phone.If you do not want to receive marketing messages from us, you are always able to do so by directly contacting us as below in Section 4.4, or by using the unsubscribe function.

4.2 You can also change you marketing preference at a later date by following the instructions outlined below.

Email – click on the unsubscribe link at the bottom of our marketing emails. If you have an online account with us you may also be able to opt-out of marketing emails through your account settings.

If you receive marketing from us through other channels e.g. mail or by phone, and you no longer want to receive such messages, you can tell us to stop marketing to you by mail or phone marketing messages by using our contact details at the end of this privacy policy. Please note that most marketing messages we send will be by email.

4.3 Where you have given us permission to do so, we may share your contact details with selected third parties so that they can provide you with information about products and services that they believe may be of interest to you.

4.4 You can then let us know at any time that you no longer wish to receive marketing communications by sending an email to us at


5.1 We, or our advertising partners, may show advertisements to you on our site, or on other websites or apps. To do this we, or our advertising partners (including social media networks), may collect information about you, about how you use or connect to our site, or the types of other web pages, social media services, content and ads you, or others who are using the device you connect to our site, interact with, visit or view. The information collected might also include the IP address of, or identifiers for mobile devices (e.g. Android Advertising identifier or Advertising Indentifier for iOS) with which you connect to our site (if you have not opted out of these features on your device.) Your interactions with social media features (such as the Facebook “like” button, or the “Tweet” button) are governed by the privacy policies of the companies providing these features.

5.2 We, or our advertising partners, use the information that is collected to make sure the ads you see either on our site, or other parties’ websites and apps (where our partners have advertising space) are more relevant to you.  Through the use of Google Analytics we seek to improve our traffic and locate our ideal customers with Google Ads. Please see “How Google uses data when you use our partners’ sites”

5.3 Sometimes we use cookies, tracking pixels and similar technologies to provide this type of advertising when you use and navigate the Sites, or interact with emails from us. A cookie is a text file that may be stored on your computer’s hard drive when you visit certain websites. With cookies in place, our system will recognize you whenever you use your web browser to connect to our page. Tracking pixels are transparent graphic images, sometimes called web beacons or tracking beacons, that are placed on a web page or in an email to indicate that the page or email has been viewed. Pixels collect information about your browser or device and can also set cookies.  You can find out more about cookies and other tracking technologies, and how to manage their use by reading our cookie policy.


6.1 Cookies and Local Storage: we may store information (which may include Personal Information) locally on your device using cookies and other browser and application storage methods. For further information please see our cookie policy.

6.2 Security: we implement appropriate technical and organizational measures to protect your Personal Information against accidental or unlawful destruction, loss, change, or damage.

International Transfers: as stated above in Section 1.4, your Personal Information is likely to be transferred to other jurisdictions for processing and storage. Please review Section 1.4 for further details.


Our site is not directed to persons under 13 and we do not knowingly collect Personal Information from children under 13. If you become aware that your child has provided us with Personal Information, without your consent, then please contact us using the details below so that we can take steps to remove such information and terminate any account your child has created with us.


If you are resident in certain countries, you might have certain rights in relation to your Personal Information: (i) the right to be informed about how your Personal Information is being used; (ii) the right to access the Personal Information we hold about you; and (iii) the right to request the correction of inaccurate personal data we hold about you and to request the blocking or deletion of your Personal Information where the processing does not comply with local data protection laws. To exercise any of the above rights, or if you have any questions relating to your rights, please contact us by using the details set out in the “Contacting Us” section below. Please provide as much information as you can about the Personal Information you are looking for and we will be happy to try and help you find it.


Our site may, from time to time, contain links to and from third-party websites of our partner networks, advertisers, partner merchants, news publications, distributors and affiliates. Resources are also third-party links we find helpful for researchers.  We are not affiliated with these sites.

If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.


Content of third parties, such as videos from YouTube, RSS feeds or graphics from other websites, are or will be integrated into our site. This may require that the providers of the content (“third-party provider”) will process the IP address or other Personal Information about you. Without this information the third-party provider may not be able to provide content for you to view or use. Where an IP address or other Personal Information is necessary for showing the third-party provider’s content, we try to use content only from those providers that use the IP address or other Personal Information only for the delivery of such content. However, we have no influence on whether or not the third-party provider will save the IP address or other Personal Information for their own use, e.g. for statistical purposes.


If you are a California resident, state law may provide you with additional rights regarding our collection and use of your personal information.


We may update this privacy policy from time to time and so you should review this policy periodically. When we change this privacy policy in a material way, we will update the “last modified” date at the bottom of this privacy policy. Changes to this privacy policy are effective when they are posted on this page.


If we need to provide you with information about something, whether for legal, marketing or other business-related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on our site. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this privacy policy.


Questions, comments and requests regarding this privacy policy are welcome and should be addressed to:

Arbor Assays

1514 Eisenhower Place, Ann Arbor, MI 48108

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